As part of a deal with the U.S. Department of Justice, Meta said it would stop using its advertising tool for residential ads. Facebook parent company Meta on Tuesday reached an agreement with the U.S. Department of Justice in a lawsuit alleging social The network allows the homeowner to and home sellers to show home ads that exclude people based on race, gender, religion, and other characteristics.
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As part of the deal, Meta said it will stop using an advertising tool called Special Ad Audiences, which it uses for housing, employment and credit ads. Similar users to the group of people selected by the advertiser. The tool relies in part on characteristics such as race and gender that are protected by the Fair Housing Act. That helps advertisers isolate certain people from seeing residential ads,
the DOJ said. The company has until Dec. 31 to end the tool and will have to develop a new residential ad system within that month to deal with potentially discriminatory ads.The agreement also illustrates how Meta responds to allegations that its ads can be used to discriminate. For years, Meta has faced claims that advertisers can abuse Facebook ads to isolate people from home. Employment Opportunities or even financial services
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